Category Archives: Uncategorized

Throughout the past semester, we have looked at many forms of PR initiatives, and the two that stuck out to me was the Everton story about their program and the ALDI’s #poorestchallenge story. For Starters, Everton did a great job of making sure their program was seen in a positive light. The program is beneficialContinue reading “The End of the Semester”

Zion Coffee shop in Peoria Illinois has decided to take the initiative and support the frontline workers in their special Zion way. Zion is trying to spread joy by giving those frontline workers a cup of joe with special handwritten notes saying thank you for all the work they have been doing during this pandemic.Continue reading “Zion Coffee Gives Back”

If I am being honest, I was quite confused about the tweets that were posted on Steak-Umm twitter page. It is a corporate page and the content that should be posted on that page should only attain to the company and the product they are selling. Posting content that seems political to your followers isContinue reading “Steak-Umm, Oh No”

Features are usually written from the perspective of someone whos is observing someone else or an event that is being taken place. In this case, the BuzzFeed article that discusses five parents and their daily routine since the quarantine was put in place is written by the parents themselves. Usually, with features, the writer tendsContinue reading “Quarantine Life Changes”

The Hy-Vee in West Des Moines Iowa released a new statement about the changes they have made to their store increase the level of protection for their customers. In the inverted pyramid structure, the lead should immediately explain why this is a newsworthy piece of writing. Now with this press release from Hy-Vee, it didContinue reading “Hy-Vee Updates”

The five crisis communication recommendations from PRSA include humanize the message, convey empathy, reinforce organizational values, tell the truth and write for a 6th-grade reading level. The Hy-Vee in Peoria does a really good job of using these five elements to explain their changes during the COVID-19 pandemic. The first three recommendations are used especiallyContinue reading “Hy-Vee and COVID-19”

This semester has taught me a lot about the real world and all the little details that go into it. This statement is especially true in my public relations writing class. I have never been the best at writing but so far this class has been very beneficial to me. It is essential to defineContinue reading “The Semester so Far”

The Body Project website now is very well done. It gives students all the information they need to understand more about what they are feeling. They have that is all about the information concerning the different problems that people might have, which is great but the other website should be more center around what theContinue reading “The Body Project”

Aldi created an advertisement centered around their everyday low prices with #poorestdaychallenge. This got a ton of backlash, within a few days of the release. Aldi’s is now being seen as having a lack of authenticity and tone-deaf. This basically means that Aldi is insensitive and doesn’t listen to their audience. Aldi’s should focused onContinue reading “Aldi’s oh no”

Around the world, people are morning the loss of Basketball Icon Kobe Bryant. Before his death Sunday morning, Planters Peanut Company released a commercial killing their start Mr.Peanut. With the SuperBowl being this weekend people are wondering what the Planters Nut Company is going to do with their commercial. For starters, I would address theContinue reading “Bye Bye Mr.Peanut”